Client: Honda
Agency: Legendary People + Ideas as Creative Director role
Year: 2017
Project: Digital Launch Campaign (Landing page, Motion & Social Experience)
My role: Creative Director — responsible for brand strategy, concept development, visual identity, art direction, and hands-on execution across all touchpoints.
Brief
Before the Honda Type R arrived in Portugal, the challenge wasn’t awareness — it was anticipation.
We needed to build excitement, generate real test-drive bookings, and make performance lovers experience the car’s adrenaline without ever sitting inside it.
Big Question
How do you let people experience power, control, and emotion — through nothing but a screen?
Solution
With the claim “If you never try it, you’ll never know,” we turned a product launch into a digital test-drive challenge.
Across platforms, users were invited to experience the power and precision of the Type R in unexpected ways — from a landing page with an interactive driving simulator to Instagram Stories that let people “drive” the car with their thumbs.
Every touchpoint was designed to capture the same emotion as being behind the wheel: speed, control, and intensity.
The campaign turned virtual curiosity into real-world action — generating over 4,000 test-drive leads in just one month and reigniting Honda’s reputation for bold innovation and performance-driven storytelling.
Impact
→ Translated Honda’s “If you never try it, you’ll never know” into a fully digital test-drive experience — turning anticipation into participation.
→ Generated over 17,000 campaign impressions and 4,000 qualified leads in one month, proving emotion can drive performance.
→ Redefined pre-launch strategy in the automotive sector — showing that power and innovation can be felt long before the car hits the road.
For performance enthusiasts, thrill isn’t just about speed — it’s about sensation.
___________
HOW TO CHALLENGE PEOPLE TO EXPERIENCE
THE POWER OF THE NEW TYPE R WITHOUT SEEING IT?
For performance enthusiasts, thrill isn’t just about speed — it’s about sensation.
___________
HOW TO CHALLENGE PEOPLE TO EXPERIENCE
THE POWER OF THE NEW TYPE R WITHOUT SEEING IT?
A LANDING PAGE WHERE YOU CAN FEEL THE CAR
A LANDING PAGE WHERE
YOU CAN FEEL THE CAR
PRESS THE
[SPACE BAR]
AND FEEL THE POWER
The experience began the moment users entered the landing page.
By pressing the space bar, they could “ignite” the car — hearing the engine roar and watching the dashboard come alive, transforming a simple click into the thrill of acceleration.
PRESS THE
[SPACE BAR]
AND FEEL THE POWER
The experience began the moment users entered the landing page.
By pressing the space bar, they could “ignite” the car — hearing the engine roar and watching the dashboard come alive, transforming a simple click into the thrill of acceleration.
PRESS THE
[SPACE BAR]
AND FEEL THE POWER
The experience began the moment users entered
the landing page.
By pressing the space bar, they could “ignite” the car — hearing the engine roar and watching the dashboard come alive, transforming a simple click into the thrill of acceleration.
INSTAGRAM STORIES WHERE USERS COULD
‘DRIVE’ THE TYPE R WITH EVERY TAP
We extended the idea across social, turning every swipe into a moment of acceleration.
INSTAGRAM STORIES WHERE USERS COULD
‘DRIVE’ THE TYPE R WITH EVERY TAP
We extended the idea across social, turning every swipe into a moment of acceleration.
This video includes sound. Unmute for audio.
WHERE YOU CAN GRAB ITS WHEEL
Instagram stories
WHERE YOU CAN GRAB ITS WHEEL
Instagram stories
WHERE YOU CAN SEE HOW FAST IT GOES
Youtube bumper ad
WHERE YOU CAN SEE HOW FAST IT GOES
Youtube bumper ad
This video includes sound. Unmute for audio.
This video includes sound. Unmute for audio.
This video includes sound. Unmute for audio.
This video includes sound. Unmute for audio.
This video includes sound. Unmute for audio.
FOR 1 MONTH, YOU COULD SEE IT EVERYWHERE
From Google display, social media and email marketing
FOR 1 MONTH, YOU COULD SEE IT EVERYWHERE
From Google display, social media and email marketing
This video includes sound. Unmute for audio.
This video includes sound. Unmute for audio.
The
Impact
+17k
campaign impressions
Generating strong visibility across digital platforms during launch month.
+4k
qualified leads leads
Users booked real test drives through the interactive experience.
Redefined
digital engagement
Proving that emotional interactivity can drive real-world action, even before a product hits the market.
A digital campaign that made people not just see performance — but feel it.
Client: Pixlmob
Agency: Superside as Concept Lead & Account Lead role
Year: 2024-2025
Client: Honda
Agency: Legendary People + Ideas as Creative Director role
Year: 2017
Client: Honda
Agency: Legendary People + Ideas as Creative Director role
Year: 2017
Project: Global Rebrand · AI-Driven Brand System · Motion & Sonic Identity · Launch Film
My role: Concept Lead & Account Lead — leading brand strategy, creative direction, and narrative across identity, motion, sonic design, and launch communications.
Project: Digital Launch Campaign (Landing page, Motion & Social Experience)
My role: Creative Director — responsible for brand strategy, concept development, visual identity, art direction, and hands-on execution across all touchpoints.
Project: Digital Launch Campaign (Landing page, Motion & Social Experience)
My role: Creative Director — responsible for brand strategy, concept development, visual identity, art direction, and hands-on execution across all touchpoints.
Brief
Pixlmob is a global creative marketplace connecting real-estate photographers with verified photo and video editors — enabling them to scale through collaboration, technology, and trust.
The brand needed a complete transformation: a new identity, visual system, motion language, and launch communications.
The objective was clear — reposition Pixlmob as a creative ecosystem that reflects its community, its human–AI collaboration, and the connections powering its platform.
Big Question
How do we redefine Pixlmob — not as a marketplace, but as a creative force — one that elevates talent, strengthens community, and signals a new era where human craft and AI work as one?
Brief
Before the Honda Type R arrived in Portugal, the challenge wasn’t awareness — it was anticipation.
We needed to build excitement, generate real test-drive bookings, and make performance lovers experience the car’s adrenaline without ever sitting inside it.
Big Question
How do you let people experience power, control, and emotion — through nothing but a screen?
Brief
Before the Honda Type R arrived in Portugal, the challenge wasn’t awareness — it was anticipation.
We needed to build excitement, generate real test-drive bookings, and make performance lovers experience the car’s adrenaline without ever sitting inside it.
Big Question
How do you let people experience power, control, and emotion — through nothing but a screen?
Solution
A new brand born from a simple idea: every creator has a unique signature — a distinct blend of mindset, skill, and expression.
The identity is anchored in a symbol inspired by the expressive gesture of drawing — a fluid form that reflects personality, creative diversity, and the connection between hand and brain. Its shape echoes the Pixlmob ecosystem: different people, different styles, one creative flow — with Pixlmob at the center enabling it.
AI was used strategically to accelerate exploration, not replace authorship. Hundreds of form studies, gradients, and compositions were generated to build a scalable visual system, while human craft refined every final decision. The brand comes to life through motion, gradient energy, expressive typography, and a custom sonic identity — culminating in a launch film that positions Pixlmob as a creative catalyst in the industry.
Impact
→ 2× faster creative production through AI-enhanced workflows
→ 400+ branded assets generated and curated within the new system
→ 100% visual consistency across product, marketing, and communications
→ Clearer market positioning, elevating Pixlmob from service platform to creative ecosystem
→ Stronger brand perception, reinforcing trust, innovation, and category leadership
Solution
With the claim “If you never try it, you’ll never know,” we turned a product launch into a digital test-drive challenge.
Across platforms, users were invited to experience the power and precision of the Type R in unexpected ways — from a landing page with an interactive driving simulator to Instagram Stories that let people “drive” the car with their thumbs.
Every touchpoint was designed to capture the same emotion as being behind the wheel: speed, control, and intensity.
The campaign turned virtual curiosity into real-world action — generating over 4,000 test-drive leads in just one month and reigniting Honda’s reputation for bold innovation and performance-driven storytelling.
Impact
→ Translated Honda’s “If you never try it, you’ll never know” into a fully digital test-drive experience — turning anticipation into participation.
→ Generated over 17,000 campaign impressions and 4,000 qualified leads in one month, proving emotion can drive performance.
→ Redefined pre-launch strategy in the automotive sector — showing that power and innovation can be felt long before the car hits the road.
Solution
With the claim “If you never try it, you’ll never know,” we turned a product launch into a digital test-drive challenge.
Across platforms, users were invited to experience the power and precision of the Type R in unexpected ways — from a landing page with an interactive driving simulator to Instagram Stories that let people “drive” the car with their thumbs.
Every touchpoint was designed to capture the same emotion as being behind the wheel: speed, control, and intensity.
The campaign turned virtual curiosity into real-world action — generating over 4,000 test-drive leads in just one month and reigniting Honda’s reputation for bold innovation and performance-driven storytelling.
Impact
→ Translated Honda’s “If you never try it, you’ll never know” into a fully digital test-drive experience — turning anticipation into participation.
→ Generated over 17,000 campaign impressions and 4,000 qualified leads in one month, proving emotion can drive performance.
→ Redefined pre-launch strategy in the automotive sector — showing that power and innovation can be felt long before the car hits the road.
The
Impact
+17k
campaign impressions
Generating strong visibility across digital platforms during launch month.
+4k
qualified leads leads
Users booked real test drives through the interactive experience.
Redefined
digital
engagement
Proving that emotional interactivity can drive real-world action, even before a product hits the market.
A digital campaign that made people not just see performance — but feel it.
The Impact
+17k
campaign impressions
Generating strong visibility across digital platforms during launch month.
+4k
qualified leads leads
Users booked real test drives through the interactive experience.
Redefined
digital engagement
Proving that emotional interactivity can drive real-world action, even before a product hits the market.
A digital campaign that made people not just see performance — but feel it.
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Got a brief? Challenge already accepted.
For performance enthusiasts, thrill isn’t
just about speed — it’s about sensation.
___________
HOW TO CHALLENGE PEOPLE TO
EXPERIENCE THE POWER OF THE NEW
TYPE R WITHOUT SEEING IT?
For performance enthusiasts, thrill isn’t
just about speed — it’s about sensation.
___________
HOW TO CHALLENGE PEOPLE TO
EXPERIENCE THE POWER OF THE NEW
TYPE R WITHOUT SEEING IT?
A LANDING PAGE WHERE
YOU CAN FEEL THE CAR
INSTAGRAM STORIES WHERE USERS COULD
‘DRIVE’ THE TYPE R WITH EVERY TAP
We extended the idea across social,
turning every swipe into a moment of acceleration.
WHERE YOU CAN GRAB ITS WHEEL
Instagram stories
WHERE YOU CAN SEE HOW FAST IT GOES
Youtube bumper ad
FOR 1 MONTH, YOU COULD
SEE IT EVERYWHERE
From Google display, social media and email marketing
