Hello!
I’m Inês, but you can call me Iné
or your best
creative partner*
Hello!
I’m Inês, but you can call me Iné or your best
creative partner*
Hello!
I’m Inês, but you can call me Iné
or your best
creative partner*
*No pressure, but great things might happen here!
*No pressure, but great things might happen here!
A Creative Director and Concept Lead blending strategy, storytelling, and AI-powered creativity.
A Creative Director and Concept Lead blending strategy, storytelling, and AI-powered creativity.
A Creative Director and Concept Lead blending strategy, storytelling, and AI-powered creativity.
The 4 important questions
Who am I?
I’m a Creative Director based in Porto, Portugal, with over a decade of experience shaping ideas that connect people and brands.
I’ve worked as a freelancer, as a Creative Director at the multi-award-winning Legendary People + Ideas, and most recently at Superside — a leading AI-powered creative service where I led global teams.
In short, I’m:
→ A Creative Director / Conceptual Lead who bridges strategy, emotion, and design
→ Someone who asks the right questions, not just makes pretty things
→ Confident, international, and experienced — but still curious, warm, and human
→ A creative who embraces AI-powered thinking without losing the craft
→ A storyteller who connects insight to impact And above all — I have a lot of fun creating.
What am I doing here?
I believe creativity should be as fun as it is strategic.
In an industry that runs at full speed, joy is what keeps ideas alive. I’m here to prove that ideas can be both smart and human — balancing data with emotion, logic with surprise.
My work lives where clarity meets curiosity, and my goal is simple: to make people care.
Whether it’s a campaign, a brand, or an experiment, I’m here to build work that matters — and enjoy every second of the process.
What will I do for your brand?
I’ll bring strategy, concept, and execution together into one clear creative direction — tailored for your brand’s voice and goals.
From brand storytelling to integrated campaign development, from concepting and art direction to AI-powered creativity, I help transform good ideas into memorable experiences.
I collaborate with trusted multidisciplinary teams when the project calls for it — but the creative direction, storytelling, and vision always start here.
So, what are my services?
→ Creative & Concept Direction
Guiding ideas from spark to execution
→ Brand Strategy & Positioning
Defining what you stand for and how you show up
→ Integrated Campaign Concepting & Storytelling
Building narratives that move people and perform
→ Art Direction & Visual
Language Shaping the look, tone, and emotion of your brand
→ AI-powered Creative Exploration
Blending human insight with machine precision
→ Social & Digital Content Creation
Crafting scroll-stopping stories across channels
→ Brand Identity & Visual Systems
From brand foundations to pitch decks, templates, and cohesive design assets
→ Digital & Motion Storytelling
Connecting design, animation, and rhythm for modern storytelling
→ Brand Experience & Activation
Crafting immersive events, pop-ups, and real-life brand
Big picture or small detail — I’m here to make your brand stand out and make people care.
Who am I?
I’m a Creative Director based in Porto, Portugal, with over a decade of experience shaping ideas that connect people and brands.
I’ve worked as a freelancer, as a Creative Director at the multi-award-winning Legendary People + Ideas, and most recently at Superside — a leading AI-powered creative service where I led global teams.
In short, I’m:
→ A Creative Director / Conceptual Lead who bridges strategy, emotion, and design
→ Someone who asks the right questions, not just makes pretty things
→ Confident, international, and experienced — but still curious, warm, and human
→ A creative who embraces AI-powered thinking without losing the craft
→ A storyteller who connects insight to impact And above all — I have a lot of fun creating.
What am I doing here?
I believe creativity should be as fun as it is strategic.
In an industry that runs at full speed, joy is what keeps ideas alive. I’m here to prove that ideas can be both smart and human — balancing data with emotion, logic with surprise.
My work lives where clarity meets curiosity, and my goal is simple: to make people care.
Whether it’s a campaign, a brand, or an experiment, I’m here to build work that matters — and enjoy every second of the process.
What will I do for your brand?
I’ll bring strategy, concept, and execution together into one clear creative direction — tailored for your brand’s voice and goals.
From brand storytelling to integrated campaign development, from concepting and art direction to AI-powered creativity, I help transform good ideas into memorable experiences.
I collaborate with trusted multidisciplinary teams when the project calls for it — but the creative direction, storytelling, and vision always start here.
So, what are my services?
→ Creative & Concept Direction
Guiding ideas from spark to execution
→ Brand Strategy & Positioning
Defining what you stand for and how you show up
→ Integrated Campaign Concepting & Storytelling
Building narratives that move people and perform
→ Art Direction & Visual
Language Shaping the look, tone, and emotion of your brand
→ AI-powered Creative Exploration
Blending human insight with machine precision
→ Social & Digital Content Creation
Crafting scroll-stopping stories across channels
→ Brand Identity & Visual Systems
From brand foundations to pitch decks, templates, and cohesive design assets
→ Digital & Motion Storytelling
Connecting design, animation, and rhythm for modern storytelling
→ Brand Experience & Activation
Crafting immersive events, pop-ups, and real-life brand
Big picture or small detail — I’m here to make your brand stand out and make people care.
Who am I?
I’m a Creative Director based in Porto, Portugal, with over a decade of experience shaping ideas that connect people and brands.
I’ve worked as a freelancer, as a Creative Director at the multi-award-winning Legendary People + Ideas, and most recently at Superside — a leading AI-powered creative service where I led global teams.
In short, I’m:
→ A Creative Director / Conceptual Lead who bridges strategy, emotion, and design
→ Someone who asks the right questions, not just makes pretty things
→ Confident, international, and experienced — but still curious, warm, and human
→ A creative who embraces AI-powered thinking without losing the craft
→ A storyteller who connects insight to impact And above all — I have a lot of fun creating.
What am I doing here?
I believe creativity should be as fun as it is strategic.
In an industry that runs at full speed, joy is what keeps ideas alive. I’m here to prove that ideas can be both smart and human — balancing data with emotion, logic with surprise.
My work lives where clarity meets curiosity, and my goal is simple: to make people care.
Whether it’s a campaign, a brand, or an experiment, I’m here to build work that matters — and enjoy every second of the process.
What will I do for your brand?
I’ll bring strategy, concept, and execution together into one clear creative direction — tailored for your brand’s voice and goals.
From brand storytelling to integrated campaign development, from concepting and art direction to AI-powered creativity, I help transform good ideas into memorable experiences.
I collaborate with trusted multidisciplinary teams when the project calls for it — but the creative direction, storytelling, and vision always start here.
So, what are my services?
→ Creative & Concept Direction
Guiding ideas from spark to execution
→ Brand Strategy & Positioning
Defining what you stand for and how you show up
→ Integrated Campaign Concepting & Storytelling
Building narratives that move people and perform
→ Art Direction & Visual
Language Shaping the look, tone, and emotion of your brand
→ AI-powered Creative Exploration
Blending human insight with machine precision
→ Social & Digital Content Creation
Crafting scroll-stopping stories across channels
→ Brand Identity & Visual Systems
From brand foundations to pitch decks, templates, and cohesive design assets
→ Digital & Motion Storytelling
Connecting design, animation, and rhythm for modern storytelling
→ Brand Experience & Activation
Crafting immersive events, pop-ups, and real-life brand
Big picture or small detail — I’m here to make your brand stand out and make people care.
They Said It, I Swear.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Carla Bekker
Associate Creative Director & Team Lead at Superside
Inês quickly became a trusted creative partner. Her strategic thinking, bold ideas, and clarity in communication always pushed our work further. (…) She consistently delivered solutions that elevated the brand and made a real difference.
Diogo Filipe Sousa
Copywriter at CAETSU Advertising
Inês is one of the most talented creatives I’ve ever worked with. Her ability to turn abstract ideas into powerful concepts — paired with technique far above the market average — is rare. (…) A complete creative with true strategic vision
Ana Luiza Morais
Account Manager & Team Leader at Superside
Ines is a hands-on, hard-working Creative Director with remarkable talent. She brings fresh, innovative ideas that deeply resonate with clients — you can see it in their engagement during her presentations. (…) A fantastic team player and a huge asset to any project.
Antoinette Johnson
Copywritter and Concept lead at Superside
Ines is one of the most passionate creatives I’ve worked with. She brings smart strategic thinking, strong conceptual ideas, and infectious energy. Her deep understanding of social marketing is a major strength. (…) I’d work with her again in a heartbeat.
Amanda Raath
Senior Digital Designer at Retro Rabbit / Smartek21
She’s a highly collaborative Creative Lead — deeply involved, always contributing thoughtful ideas and hands-on support. She brings a sharp eye for design, strong creative strategies, and a knack for turning concepts into compelling visuals. Her passion and energy are truly contagious.
Trusted by Brands like
Trusted by Brands like
Trusted by Brands like
Beyond the work
Beyond the work
Beyond the work
Off-duty: one Maltese puppy, too many “what if…?” questions, and trips that mix ocean views with Wi-Fi bars. I also love testing creativity in unexpected places — from home décor to DIY projects, even building a wall just to see if I can
(and yes, I can).
Off-duty: one Maltese puppy, too many “what if…?” questions, and trips that mix ocean views with Wi-Fi bars. I also love testing creativity in unexpected places — from home décor to DIY projects, even building a wall just to see if I can
(and yes, I can).
Off-duty: one Maltese puppy, too many “what if…?” questions, and trips that mix ocean views with Wi-Fi bars. I also love testing creativity in unexpected places — from home décor to DIY projects, even building a wall just to see if I can
(and yes, I can).
Let’s talk ideas, ambitions, and impossible briefs.
Challenge me — I promise I’ll challenge you back (in the best way).
Let’s talk ideas, ambitions,
and impossible briefs.
Challenge me — I promise
I’ll challenge you back (in the best way).
