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Every campaign begins with a question.
Mine usually starts with:

Over the last decade, I’ve been called...

Over the last decade,
I’ve been called...

Creative Director

From insight to impact — ideas built to move and perform

Taco Bell

National launch & Social strategy

Creative Director

From insight to impact — ideas built to move and perform

Taco Bell

National launch & Social strategy

Creative Director

Taco Bell

National launch

Concept lead

Turning strategic insights into defining ideas

N2Y

Integrated Digital Campaign

Concept lead

Turning strategic insights into defining ideas

N2Y

Integrated Digital Campaign

Concept lead

N2Y

Integrated Digital Campaign

Brand Strategy

Defining clarity, positioning, and emotional relevance

Pixlmob

Global rebrand & AI-driven brand system

Brand Strategy

Defining clarity, positioning, and emotional relevance

Pixlmob

Global rebrand & AI brand system

Brand Strategy

Pixlmob

Global rebrand & AI-driven brand system

Art Director

Shaping how ideas look, move, and feel

KFC

Social Brand System & Always-On Strategy

Art Director

Shaping how ideas look, move, and feel

KFC

Always-On Social Strategy

Art Director

KFC

Always-On Social Strategy

Titles shift, but the craft stays the same.

At the core, I connect dots: insight to execution, clarity to boldness, people to brands.

Trusted by Brands like

Trusted by Brands like

Trusted by Brands like

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countries worked across

From Portugal to America, I’ve shaped ideas that traveled through Europe, the US, LATAM, and Asia-Pacific markets.

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countries worked across

From Portugal to America, I’ve shaped ideas that traveled through Europe, the US, LATAM, and Asia-Pacific markets.

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collaborators

Designers, motion artists, writers, and AI creatives I’ve led, mentored, or teamed up with around the world.

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collaborators

Designers, motion artists, writers, and AI creatives I’ve led, mentored, or teamed up with around the world.

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years in creativity

From agency floors to global teams — still chasing ideas that connect people and brands.

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years in creativity

From agency floors to global teams — still chasing ideas that connect people and brands.

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campaigns & projects shipped

From global launches to social-first stories across lifestyle, tech, and B2B. Over 30 crafted with AI-powered creativity — where human emotion meets machine precision.

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campaigns & projects shipped

From global launches to social-first stories across lifestyle, tech, and B2B. Over 30 crafted with AI-powered creativity — where human emotion meets machine precision.

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creative awards

Recognized for stories that made people pause — in concept, storytelling, brand activation, and art direction.

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creative awards

Recognized for stories that made people pause — in concept, storytelling, brand activation, and art direction.

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belief

That even in the 3-second attention era, storytelling remains the most powerful tool in digital communications.

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belief

That even in the 3-second attention era, storytelling remains the most powerful tool in digital communications.

Let’s build something that makes people care.

Let’s build something
that makes people care.

Let’s build something that makes people care.

Ideas, collaborations, or just a well good tea/coffee talk—