Client: Efacec
Agency: Legendary People + Ideas as Creative Director role
Year: 2018
Project: Annual Report Branding (Concept, Editorial Design, Website & Digital Motion Experience)
My role: Creative Director — responsible for brand strategy, concept development, and overall creative direction. Defined the visual and narrative system, led the design and motion teams, and ensured consistency and coherence across all touchpoints — from editorial design to website and interactive experience.
Brief
Efacec wanted to turn its Annual Report 2017 into more than a financial publication — a symbol of transformation in a year defined by innovation, technology, and human talent.
The challenge was to merge strategy, storytelling, and design, translating complex data into an emotional, future-driven narrative.
Big Question
How can a corporate report evolve from static information to a living expression of a brand in motion?
Solution
We redefined the traditional financial report as a brand manifesto — connecting Efacec’s purpose, “Energy for the Future,” with a new design and narrative system.
The concept of energy in motion guided every choice: layered gradients, light waves, and kinetic graphics represented innovation emerging from human intelligence.
Through tactile finishes in print and dynamic transitions in digital, the report expressed the same rhythm across formats — proving that even corporate communication can move, feel, and inspire.
Impact
→ Pioneered the fusion of technology, design, and emotion — positioning Efacec as a forward-thinking leader in innovation and communication.
→ Redefined the role of annual reports — transforming a corporate format into a strategic storytelling tool.
→ Unified print and digital under one concept — creating a living system where energy, design, and movement spoke the same visual language.
More than a financial document,
Efacec’s 2017 Annual Report became a
brand manifesto —
a symbol of transformation.
Category Problem
In the energy and technology sector, annual reports are often perceived as formal, static, and disconnected from brand emotion.
Category Problem
In the energy and technology sector, annual reports are often perceived as formal, static, and disconnected from brand emotion.
Strategic Opportunity
In a year defined by innovation, technology, and human talent, this report became an opportunity to give Efacec a voice of transformation — merging strategy, storytelling, and design into one cohesive narrative.
Strategic Opportunity
In a year defined by innovation, technology, and human talent, this report became an opportunity to give Efacec a voice of transformation — merging strategy, storytelling, and design into one cohesive narrative.
Challenge
Our challenge was simple yet ambitious: to turn data into emotion — transforming a corporate report into a living expression of energy in motion.
Challenge
Our challenge was simple yet ambitious: to turn data into emotion — transforming a corporate report into a living expression of energy in motion.
Concept statement
ENERGIA
PARA O FUTURO
Efacec transforms through research and technology.
It’s with the energy and dedication of every collaborator that the company builds a sustainable and intelligent future.
But what is the energy of the future?
It’s the energy produced by the talent of its people. The energy that drives us further. That challenges tomorrow. That moves wills and ideas. We transform the future into energy — because energy is movement, and movement is us.
Energy for the Future” became a manifesto of progress — merging innovation, technology, and human talent into one movement.
Concept statement
ENERGIA
PARA O FUTURO
Efacec transforms through research and technology.
It’s with the energy and dedication of every collaborator that the company builds a sustainable and intelligent future.
But what is the energy of the future?
It’s the energy produced by the talent of its people. The energy that drives us further. That challenges tomorrow. That moves wills and ideas. We transform the future into energy — because energy is movement, and movement is us.
Energy for the Future” became a manifesto of progress — merging innovation, technology, and human talent into one movement.
Concept statment
ENERGIA
PARA O FUTURO
Concept statement
ENERGIA
PARA O FUTURO
Efacec transforms through research and technology.
It’s with the energy and dedication of every collaborator that the company builds a sustainable and intelligent future.
But what is the energy of the future?
It’s the energy produced by the talent of its people. The energy that drives us further. That challenges tomorrow. That moves wills and ideas. We transform the future into energy — because energy is movement, and movement is us.
Energy for the Future” became a manifesto of progress — merging innovation, technology, and human talent into one movement.
Efacec transforms through research and technology.
It’s with the energy and dedication of every collaborator that the company builds a sustainable and intelligent future.
But what is the energy of the future?
It’s the energy produced by the talent of its people. The energy that drives us further. That challenges tomorrow. That moves wills and ideas. We transform the future into energy — because energy is movement, and movement is us.
Energy for the Future” became a manifesto of progress — merging innovation, technology, and human talent into one movement.
Visual System:
Movement, Made Visible
Visual System:
Movement,
Made Visible
System Intention
Every spread was designed to translate complexity into flow — allowing dense data and technical content to feel alive, legible, and continuous.
Design Logic
Layered gradients, controlled rhythm, and precise typographic balance were used to suggest motion within structure — creating a sense of energy even on static pages.
Material Expression
Through tactile finishes and embossing, the report extends beyond the visual, turning information into a physical experience that reinforces innovation and permanence.
System Intention
Every spread was designed to translate complexity into flow — allowing dense data and technical content to feel alive, legible, and continuous.
Design Logic
Layered gradients, controlled rhythm, and precise typographic balance were used to suggest motion within structure — creating a sense of energy even on static pages.
Material Expression
Through tactile finishes and embossing, the report extends beyond the visual, turning information into a physical experience that reinforces innovation and permanence.
Visual System:
Energy in Motion
Digital Extension
The digital experience extended the brand system into an interactive environment — ensuring energy flowed seamlessly across formats and platforms.
Motion Logic
Motion design, layered interactivity, and dynamic light behaviors were used to express constant movement, reinforcing innovation as an active, evolving state.
System Outcome
What could have been a static corporate format became a responsive digital system — aligned with the same strategic principles as the physical report.
Visual System:
Energy in Motion
Digital Extension
The digital experience extended the brand system into an interactive environment — ensuring energy flowed seamlessly across formats and platforms.
Motion Logic
Motion design, layered interactivity, and dynamic light behaviors were used to express constant movement, reinforcing innovation as an active, evolving state.
System Outcome
What could have been a static corporate format became a responsive digital system — aligned with the same strategic principles as the physical report.
Visual System:
Energy in Motion
Visual System:
Energy in Motion
Digital Extension
The digital experience extended the brand system into an interactive environment — ensuring energy flowed seamlessly across formats and platforms.
Motion Logic
Motion design, layered interactivity, and dynamic light behaviors were used to express constant movement, reinforcing innovation as an active, evolving state.
System Outcome
What could have been a static corporate format became a responsive digital system — aligned with the same strategic principles as the physical report.
Digital Extension
The digital experience extended the brand system into an interactive environment — ensuring energy flowed seamlessly across formats and platforms.
Motion Logic
Motion design, layered interactivity, and dynamic light behaviors were used to express constant movement, reinforcing innovation as an active, evolving state.
System Outcome
What could have been a static corporate format became a responsive digital system — aligned with the same strategic principles as the physical report.
WHEN STRATEGY MOVES FIRST,
EVEN DATA BECOMES CLARITY
The
Impact
Digital
Pioneer
Efacec became one of the first energy brands in Portugal to transform its Annual Report into a fully integrated physical and digital experience.
A single, movement-driven system unified both environments, establishing a new standard for how corporate reporting could live, scale, and engage.
Design
Transformation
The project translated complex data into a clear, structured, and emotionally legible visual system.
Design operated as a tool for understanding — merging rigor and expression to make information both accessible and meaningful.
Brand
Evolution
Beyond performance and numbers, the report positioned Efacec as a forward-looking brand in constant motion.
By reimagining a compliance document as a brand system, it reinforced leadership, innovation, and long-term vision.
Client: Elétrico
Agency: Legendary People + Ideas as Creative Director role
Year: 2018
Client: Efacec
Agency: Legendary People + Ideas as Creative Director role
Year: 2018
Client: Efacec
Agency: Legendary People + Ideas as Creative Director role
Year: 2018
Project: Brand creation and festival identity (branding, design system, social media, on-site activations, merchandise, campaign roll-out)
My role: Creative Director — responsible for brand strategy, concept development, visual identity, art direction, team leadership, and hands-on execution across identity, campaign assets, and across all touchpoints
Project: Annual Report Branding (Concept, Editorial Design, Website & Digital Motion Experience)
My role: Creative Director — responsible for brand strategy, concept development, and overall creative direction. Defined the visual and narrative system, led the design and motion teams, and ensured consistency and coherence across all touchpoints — from editorial design to website and interactive experience.
Project: Annual Report Branding (Concept, Editorial Design, Website & Digital Motion Experience)
My role: Creative Director — responsible for brand strategy, concept development, and overall creative direction. Defined the visual and narrative system, led the design and motion teams, and ensured consistency and coherence across all touchpoints — from editorial design to website and interactive experience.
Brief
Create the identity of a new electronic music festival that would put Porto on the European festival map. The festival needed to reflect the city’s evolving spirit — increasingly open to new cultures, new dynamics, and a more awake, modern identity.
Big Question
How do you turn an electronic festival into a cultural statement — grounded in Porto, visually premium and unmistakably unique, without relying on clichés?
Brief
Efacec wanted to turn its Annual Report 2017 into more than a financial publication — a symbol of transformation in a year defined by innovation, technology, and human talent.
The challenge was to merge strategy, storytelling, and design, translating complex data into an emotional, future-driven narrative.
Big Question
How can a corporate report evolve from static information to a living expression of a brand in motion?
Brief
Efacec wanted to turn its Annual Report 2017 into more than a financial publication — a symbol of transformation in a year defined by innovation, technology, and human talent.
The challenge was to merge strategy, storytelling, and design, translating complex data into an emotional, future-driven narrative.
Big Question
How can a corporate report evolve from static information to a living expression of a brand in motion?
Solution
We created Elétrico — a bold name that captures the energy the festival aimed to spark. The visual identity was designed to immerse audiences in that same electric, vibrant experience.
Beyond music, Elétrico highlighted Porto’s east side by bringing the event to a natural park. The location became part of the concept: combining electronic beats with nature, outdoor activities, and a fresh, irreverent state of mind. The result was a festival brand that felt modern, youthful, and deeply connected to place.
Impact
→ Positioned Porto on the European festival route with a distinctive new cultural event, attracting a young, international audience.
→ Built a strong brand identity that resonated as more than just a music festival.
→ Connected music with nature, giving Eléctrico a unique edge in the market.
→ Created a cohesive brand system applied across OOH, social, stage, merch, and on-site experience.
→ Drew close to 7,000 spectators to Parque da Pasteleira — a strong start for a new city-park festival.
Solution
We redefined the traditional financial report as a brand manifesto — connecting Efacec’s purpose, “Energy for the Future,” with a new design and narrative system.
The concept of energy in motion guided every choice: layered gradients, light waves, and kinetic graphics represented innovation emerging from human intelligence.
Through tactile finishes in print and dynamic transitions in digital, the report expressed the same rhythm across formats — proving that even corporate communication can move, feel, and inspire.
Impact
→ Pioneered the fusion of technology, design, and emotion — positioning Efacec as a forward-thinking leader in innovation and communication.
→ Redefined the role of annual reports — transforming a corporate format into a strategic storytelling tool.
→ Unified print and digital under one concept — creating a living system where energy, design, and movement spoke the same visual language.
Solution
We redefined the traditional financial report as a brand manifesto — connecting Efacec’s purpose, “Energy for the Future,” with a new design and narrative system.
The concept of energy in motion guided every choice: layered gradients, light waves, and kinetic graphics represented innovation emerging from human intelligence.
Through tactile finishes in print and dynamic transitions in digital, the report expressed the same rhythm across formats — proving that even corporate communication can move, feel, and inspire.
Impact
→ Pioneered the fusion of technology, design, and emotion — positioning Efacec as a forward-thinking leader in innovation and communication.
→ Redefined the role of annual reports — transforming a corporate format into a strategic storytelling tool.
→ Unified print and digital under one concept — creating a living system where energy, design, and movement spoke the same visual language.
The
Impact
Digital
Pioneer
Efacec became one of the first energy brands in Portugal to transform its Annual Report into a fully integrated physical and digital experience.
A single, movement-driven system unified both environments, establishing a new standard for how corporate reporting could live, scale, and engage.
Design
Transformation
The project translated complex data into a clear, structured, and emotionally legible visual system.
Design operated as a tool for understanding — merging rigor and expression to make information both accessible and meaningful.
Brand
Evolution
Elétrico stood out as a distinctive cultural event, attracting a young, international audience and reinforcing Porto’s reputation as a city open to creativity, culture, and new experiences.
The Impact
Digital
Pioneer
Efacec became one of the first energy brands in Portugal to transform its Annual Report into a fully integrated physical and digital experience.
A single, movement-driven system unified both environments, establishing a new standard for how corporate reporting could live, scale, and engage.
Design
Transformation
The project translated complex data into a clear, structured, and emotionally legible visual system.
Design operated as a tool for understanding — merging rigor and expression to make information both accessible and meaningful.
Brand
Evolution
Beyond performance and numbers, the report positioned Efacec as a forward-looking brand in constant motion.
By reimagining a compliance document as a brand system, it reinforced leadership, innovation, and long-term vision.
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More than a financial document,
Efacec’s 2017 Annual Report became a
brand manifesto —
a symbol of transformation.
More than a financial document,
Efacec’s 2017 Annual Report became a
brand manifesto —
a symbol of transformation.
WHEN STRATEGY MOVES FIRST,
EVEN DATA BECOMES CLARITY
WHEN STRATEGY MOVES FIRST,
EVEN DATA BECOMES CLARITY
More than a financial document,
Efacec’s 2017 Annual Report became a
brand manifesto —
a symbol of transformation.
More than a financial document,
Efacec’s 2017 Annual Report became a
brand manifesto —
a symbol of transformation.
Category
Problem
In the energy and technology sector, annual reports are often perceived as formal, static, and disconnected from brand emotion.
Strategic Opportunity
In a year defined by innovation, technology, and human talent, this report became an opportunity to give Efacec a voice of transformation — merging strategy, storytelling, and design into one cohesive narrative.
Challenge
Our challenge was simple yet ambitious: to turn data into emotion — transforming a corporate report into a living expression of energy in motion.
Visual System:
Movement,
Made Visible
System Intention
Every spread was designed to translate complexity into flow — allowing dense data and technical content to feel alive, legible, and continuous.
Design Logic
Layered gradients, controlled rhythm, and precise typographic balance were used to suggest motion within structure — creating a sense of energy even on static pages.
Material Expression
Through tactile finishes and embossing, the report extends beyond the visual, turning information into a physical experience that reinforces innovation and permanence.
Visual System:
Movement,
Made Visible
System Intention
Every spread was designed to translate complexity into flow — allowing dense data and technical content to feel alive, legible, and continuous.
Design Logic
Layered gradients, controlled rhythm, and precise typographic balance were used to suggest motion within structure — creating a sense of energy even on static pages.
Material Expression
Through tactile finishes and embossing, the report extends beyond the visual, turning information into a physical experience that reinforces innovation and permanence.
WHEN STRATEGY MOVES FIRST,
EVEN DATA BECOMES CLARITY
WHEN STRATEGY MOVES FIRST,
EVEN DATA BECOMES CLARITY